THE SHARE OF FROZEN RODOULA SWEETS REACHED 37% IN THE SUPERMARKETS!
RODOULA is a company with many years of experience in creating delicious frozen sweets from fine ingredients, imaginative flavors, innovative presentation techniques that create a final product that stands out in the window of the confectionery / catering / mass catering with a successful course not only in Greece abroad. At the same time, it remains a leader in its category, always creating new trends and proposals in the market.
Having in its portfolio important collaborations in the field of Food Service, the company decided to expand its commercial activities by creating in 2018 a new category in supermarkets, that of frozen ready-made sweets, delicious cakes and amazing individual cakes, exceptional value for money products at exciting prices with the signature of the high quality of the brand RODOULA. A category that very quickly created interest in both the market and consumers RODOULA established in a new category in Super Market freezers, offering new growth opportunities.
It is important to note that RODOULA, despite being a new company in the supermarket sector and despite its selective distribution, managed in 2021 to increase its share compared to 2020 from 17% to 21% in the wider category of frozen sweets. More specifically, in the 2 large supermarket chains that have a presence, the brand's share has reached 37%, creating… space in the freezers for new incredible options.